BBM and 7awi Launch ‘Back-To-School’ Trivia Contest Across GCC Countries

Users stand to win shopping vouchers worth between US$200 and US$1000 in the 4-week contest

DubaiSeptember 6, 2018 – BBM is excited to team up with 7awi to launch a ‘Back-To-School’ Trivia Contest for BBM users in the GCC region, namely Saudi Arabia, United Arab Emirates, Bahrain, Oman, Kuwait and Qatar.

Available in the BBM Discover menu, the Back-To-School Trivia Contest automatically registers BBM users who visit the service with a chance to win a shopping voucher worth US$1000 in the Grand Prize Sweepstakes. Users can also participate in the weekly trivia contest by submitting a correct answer and be one of the lucky weekly draw winners to win shopping vouchers worth US$200.

“Back to School is a major season for advertisers in the region who are targeting students and their parents to offer compelling offers and services,” says Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM Consumer globally. “BBM is a key mobile channel for popular 7awi properties such as Layalina, Yummy and Ra2ej in the GCC region. With an increasing appetite for consuming content on mobile, the Trivia presents a great fun and engaging platform for students and parents to be quizzed, entertained and a chance to win prizes at the same time.”

Anas ‘Andy’ Abbar, CEO of 7awi, says: “BBM has proven to be a strategic partner and venue for 7awi properties. The healthy growth of our subscribers is a great testimonial that our content on BBM Discover is the sweet spot for our GCC audience. We are excited about the partnership and value the continuous support from BBM.”

The ‘Back-To-School’ Trivia Contest will run for four weeks starting August 31, 2018 and ending on September 27, 2018.

Download BBM via Google Play or the App Store to participate today!


About 7awi

7awi (pronounced as Hawi) is a digital publishing platform. In Arabic, 7awi means content and wizards. We are the Wizards of Arabic Content and our mission is to “To inform and entertain the young Arab audience!”

7awi has an established network of digital destinations covering lifestyle, fashion, autos, travel, food, technology, classifieds and services. In addition, we have developed our research and insights platform that leverages the 10 million monthly unique users, 30 million social followers across our owned and operated network.

Our focus is Arabic language and our unique proposition is we reach over 20 million monthly visitors and have a growing community of over 20 million monthly visitors and over 30 million social followers. We understand the Arab audience and have the means (content, technology and reach) to deliver the message from advertisers and clients. For more information, visit

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