BBM News Mencegah Hoax dengan Berita

Menjadi pintu terakhir dalam menyeleksi berita-berita yang akan dibaca oleh jutaan pengguna BBM di Indonesia bukan perkara yang mudah. Untuk itu, BBM merekrut para jurnalis handal untuk mengkurasi berita yang akurat, aktual, dan tidak mengandung SARA dan Hoax.

Sejak hadir menemani pengguna BBM di April 2017, BBM News telah menjadi salah satu fitur favorit. BBM News menyajikan berbagai berita beragam, mulai dari isu-isu sosial, gaya hidup, teknologi, travel, dan tentu saja isu nasional seperti politik dan kriminal.

“Berita-berita yang hadir di BBM News harus memiliki nilai berita yang tinggi, yaitu harus aktual, hangat dicari oleh masyarakat (tren), kredibel, fun, dan juga tidak boleh berita palsu,” kata General Manager Content Operation BBM, Didit Riadi.

BBM News mengkurasi 20 portal berita nasional yang telah menjalin kerja sama dengan BBM. Fajar Anugrah Putra sebagai BBM Partner Account Manager terus mencari berbagai publisher dengan kredibilitas tinggi sebagai mitra BBM News.

BBM News memiliki sejumlah fitur unggulan yang tidak dimiliki oleh news agregator lainnya, seperti menyaksikan video berita ataupun menyaksikan berbagai siaran televisi di dalam chat. Fitur ini memungkinkan pengguna BBM untuk menyaksikan video  berita terbaru bersama teman dan keluarga.

Selain itu, BBM News juga memiliki Official Account khusus yang memudahkan pengguna BBM untuk mencari berita dengan tema tertentu, seperti Anda yang hanya ingin membaca berita-berita teknologi maka dapat mengikuti Official Account BBM Tekno. Begitu pula jika ingin mengikuti perkembangan berita olahraga bisa dengan mengikuti Official Account BBM Sports.

Dibawah arahan Hilman Haris, tim content curator BBM News saat ini terdiri dari enam orang, yaitu Anne Anggraini Fathana, M. Wirawan Kusuma, Mutiara Pratiwi, Amanda Puspita Sari, dan Lucia Wastari. Mereka terus bekerja setiap hari untuk menyajikan berita-berita terbaik, sehingga pengguna BBM cukup menggunakan fitur News untuk mengetahui berbagai perkembangan nasional dan dunia teraktual, dan terbebas dari hoax.

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Live Streaming FC Barcelona VS Real Madrid dan Ikuti Kuis Tebak Skor di BBM

Minggu ini pertandingan La Liga Spanyol semakin memanas dengan menghadirkan el clasico FC Barcelona VS Real Madrid di Camp Nou. Mampukah FC Barcelona mempertahakan posisi puncak di La Liga tanpa kehadiran Messi di pertandingan kali ini? Atau Real Madrid mampu melumpuhkan FC Barcelona tanpa Christiano Ronaldo yang telah pindah ke Juventus di musim ini?

Jangan lewatkan pertandingan seru duel klasik La Liga dengan live streaming dari smartphone kamu. Caranya cukup mudah, download BBM di smartphone kamu dari App StoredanGoogle Play lalu saksikan pertandingannya secara langsung melalui live streaming di fitur Live TV BBM yang bisa kamu saksikan di sini.

Supaya nonton pertandingan La Liga makin seru, tebak skor dulu yuk. Menurut kamu tim mana nih yang bakal menang dan berapa skor masing-masingnya? Bakal ada voucher belanja senilai Rp1.000.000,- untuk 4 orang pemanang yang berhasil menebak skor dengan hasil skor paling tepat.

Mau tahu caranya? Simak syarat dan ketentuannya di bawah ini:

1. Follow akun instagram @BBM_IDN.
2. Capture dan isi perkiraan skor masing-masing tim.
3. Upload di Instagram Story dan mention akun @BBM_IDN.
4. Mention juga 5 teman kamu dan ajak untuk ikut kuis #TebakSkorBBM.
5. Taruh postingan instagram story kamu di highlight profil masing-masing.
6. Diharapkan untuk tidak mengubah nama akun di Instagram dan akun kamu tidak dalam status private account selama program berlangsung.
7. Pemenang akan dipilih oleh Tim BBM.
8. Pemenang yang beruntung akan mendapatkan voucher belanja senilai total Rp1.000.000,- untuk 4 orang pemenang.
9. Kontes akan diadakan sampai dengan tanggal 24-28 Oktober 2018 pukul 00.00 WIB.
   Pemenang kontes akan diumumkan pada tanggal 29 Oktober 2018 pada akun instagram @BBM_IDN.
10. Pemenang harus mengirimkan data diri yang diminta melalui inbox instagram BBM maksimal 3 hari dari pengumuman dan akan di gugurkan serta digantikan dengan kontestan lain apabila tidak mengirimkan data diri melebihi batas waktu yang diminta.
11. BBM berhak menggunakan material yang dikirimkan oleh peserta.
12. BBM berhak mengubah sewaktu-waktu segala bentuk syarat dan kondisi dalam kontes, tanpa pemberitahuan terlebih dahulu.
13. Keputusan juri adalah mutlak dan tidak dapat digangu gugat.

Why Advertisers Are Rushing to Mobile Video: Targeting, Engagement and Cost-Effectiveness

Last fall, we launched video ads in BBM, which appear in Feeds as “sponsored content.” I’m happy to report that in just their first few months, we’ve hosted several successful video campaigns in Indonesia. We’re bringing together consumers who love mobile video with advertisers who want to reach our highly engaged user base in many markets worldwide – including Indonesia, where we are the most popular messaging app.

Sony Pictures has promoted several of its biggest features to Indonesians in the last few months with BBM video ads. The film studio ran a campaign for the latest James Bond movie, Spectre, in October and November 2015, one for the thriller The Forest from January 4-10 this year, and another for Norwegian catastrophe drama The Wave from January 12-21.

Pure Baby ran a video campaign promoting its premium baby care products to Indonesian parents from January 15-31, driving video viewers to a dedicated microsite to register for prizes. As we’re seeing enthusiastic uptake and great click-through and viewing numbers, I know this is just the beginning.

Video is advertising’s next frontier

Why are we so excited about our video ads? People around the world are moving to mobile social media in huge numbers, and ad budgets are following them. Now that improved device technology and LTE networks have made mobile video a reality, it’s a thrilling new way to interact with friends, family and, increasingly, our favorite brands.

In fact, mobile video spending tripled in 2015 from 23% of mobile ad spend in January 2015 to 66% in August 2015.

Mobile video is also widely predicted to keep growing exponentially over the next few years.

Consumers’ adoption of mobile video is evidenced by the YouTube mobile app’s “explosion in engagement on smartphones and tablets” since mid-2014, according to comScore’s 2015 US Mobile App Report from late last year.

By 2019, videos will account for 80% of all consumer Internet traffic, and mobile data traffic will grow at a compound annual growth rate (CAGR) of 57%, according to The Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper.

Video ads garnered 17 times more click-throughs than comparable static ads in business intelligence firm L2’s recent study, reported in L2 Digital IQ Index®: Fashion 2015.

Better targeting, quicker shopping

Video is engaging on its own, no doubt. But there are other reasons why this is advertising’s favorite new channel: more focused targeting and cost effectiveness.

Social mobile apps like BBM offer better targeting than previously available to advertisers, in a way that’s privacy-safe. With our customers’ permission, we can use demographic data (location, age, etc.) and behavioral data (what BBM Channels people like), to help advertisers reach the people they want to, increasing the likelihood that they’ll respond. This is really a win-win, because it increases cost-effectiveness for advertisers and increases the relevancy of ads that consumers see.

Geolocation, or being able to serve ads based on the geographic location of a mobile device, is also an exciting new opportunity that will likely become mainstream in the next few years.

Additionally, social mobile video can also offer one-click shopping. That’s where a consumer watches a video from inside BBM, for example, and simply clicks a buy button to make a purchase. BBM is working to bring that functionality to consumers – and we have a start with all our new payment options.

The addition of video is part of our continuing work to evolve our ad units in BBM, keeping up with consumer demand – and providing an effective platform for brands and small businesses to reach them.

BBM Sticker Contest #2: A Chance to Show Indonesia Your Potential

We recently opened entries in our second BBM Sticker Contest in Indonesia – after the success of the first contest held in July 2015. Round one of the contest produced some incredible creativity and helped uncover some as-yet undiscovered design talent in Indonesia.

(This guest post is from the PR team at BlackBerry Indonesia).

“Chibi Mega & Mendung” was the sticker design pack selected as the winner of the first contest. Designed by Aditya Wahyu Budiawan, the design presents vibrant colours, expressive emotions, all with a distinctly Indonesian feel.

“The BBM Sticker Contest was the first competition of its kind I had entered. It encouraged me to get really creative as I thought through how to bring to life the expressions and emotions shared when chatting over BBM,” said Aditiya.

His motivation to enter the first online sticker contest was to increase his “savings for the future”, by enriching his portofolio, which will provide invaluable experience as he continues on to higher education at university.

When asked about how he went about designing his sticker pack, Aditiya said: “My inspiration in designing “Chibi Mega & Mendung” came from searching for a design that was funny but universal, and not specific to one age-group, old or young. I used “Megamendung” batik – the traditional local fabric used in Indonesia – as a part of the sticker, to create a real Indonesian feel. I wanted a subtle colour-scheme, which would resonate with any BBM user, regardless how old they were. I also wanted to depict accurately the various facial expressions used by people engaged in chat with friends and family.”

Aditiya’s family, friends, fellow-students and teachers all supported him during the voting process – which ultimately saw him scoop the main prize in the contest. “I couldn’t believe it when I found out I had won the competition! I was speechless at first – but then screamed out loud when it sunk in! The first time I saw my designs published on the BBM Shop was just incredible, because BBM users were enthustiastically buying my stickers. It just showed me they appreciated my work.”

Aditiya’s advice to any budding designers out there? Get involved! The second BBM Sticker Contest in Indonesia is now live, with all the details you need to know to enter here www.bbmstickercontest.id.

Aditiya’s tip is to keep designs modern – yet with a definite Indonesian flavor; but to design from the heart, and not to get too caught up on what you think will get the most votes or downloads. “To win the contest, you need to share your sticker designs over social media, to get support from as many people as possible – so you have to love your design and feel it is authentically your design.”

The second season of  BBM Sticker Contest is live now. Participants need to submit their designs by December 14^th. The winner will win an iPhone 6s, with finalists picking up a Samsung Galaxy A5 – as well as all finalists’ designs being made available for download from the BBM Shop. More information, terms and conditions are available at www.bbmstickercontest.id.

BBM’s Most Popular Emoji — and What It Says About Our Users

Stickers Bring Fun, Revenue and Endless Possibilities to Mobile Messaging

Stickers aren’t just for kids anymore.

They are the new, new thing in mobile messaging – bigger, better versions of emoticons and emoji, those smiley, winking and frowning faces we’ve been using in email for years. Some of them are even animated, by which I mean they move.

Stickers cater to consumers on the leading edge, who have moved beyond even using words in their mobile chat sessions, and are instead communicating with pictures.

Does that make you feel both old and like you have a lot of catching up to do? Don’t worry: this homework is a lot of fun.

Want to suggest a restaurant for date night?

Refer to a tyrannical former boss?

Call in sick?

Stickers are absolutely part of our strategy to monetise BBM.

Now that BBM lives independently of the BlackBerry operating system and devices, it has its own business model – to become a platform for engaging with the mobile economic ecosystem.

How do stickers fit into that grand scheme? For an in-depth look, check out the detailed post over at the Business Blog, but here’s the main point:

Consumers love stickers. According to recent research, 40% of smartphone owners use stickers regularly, and 20% of sticker users have purchased them.

The trend started in Asia, where typing out messages in characters (Chinese, Japanese, etc.) can be slow.

Stickers have become a fast, fun alternative.

Stickers also make money — and quite a lot of it. One particular messaging app revealed its revenue from sticker sales last year ($17 million in one quarter, which grew to $27.4 million the next), and effectively started the trend.

The revenue comes from consumers buying stickers to use in chats, but also from advertisers offering branded stickers that users can download if they “friend” the brand, which opts them into direct marketing.

From a business perspective, we like stickers because they pave the way for payments. The first time you buy stickers from the BBM Shop, you may wonder what will happen. Once people make that first purchase and see that it works in just a few taps, they’ll be much more willing to do it again (Give it a try!). They may buy more stickers at a later time, or something else that we offer.

Some of the messaging apps popular in Asia are getting pretty crazy with what they’re offering for sale.

If you’re new to stickers, the catch-up homework is pretty simple. First, read more about the trend and the numbers on my post over at the Business Blog. Then, try one on for size.

Download the free BBM Stickers pack and send a few to your Contacts. If the shoe fits, go shopping! Each pack gives you 20-25 stickers, and only costs a dollar or two.

What’s not to like?