Why BBM Isn’t Vulnerable to iMessage’s Reported Spam Problem: 5 Ways

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We all hate spam, whether in our e-mail inbox, or, even more jarringly, when it comes as a mobile message. Yet according to an article in WIRED, “Apple’s iMessage is being taken over by spammers” and Cupertino is “moving slowly” to help out “beleaguered users.”

“A year ago, Tom Landesman—who works for security and anti-spam company Cloudmark—had never seen an iMessage spam. But he and his company now say that, thanks to one particularly aggressive campaign from a junk mailer, it accounts for more than 30 percent of all mobile spam messages.”

WIRED reports that it is “very easy” to spam an iMessage user because of the integration of Apple’s computers (MacBooks and iMacs) and its mobile devices (iPhones and iPads). A spammer only needs to create a dummy email account, and then hack into the iMessage database to message anyone with your iMessage details (such as Apple ID or phone number). Landesman from Cloudmark calls it “a spammer’s dream,” adding “with four lines of code, using Apple scripts, you can tell your Mac machine to send a message to whoever they want.”

This hack not only lets spammers target you, it also lets them verify your user name and also whether you read the spam. In today’s BYOD world, this could cause additional problems for security-conscious organizations who want to utilize IM to get their work done, but can’t afford to put their organization at risk of a security breach. That is, unless your company is fortunate enough to be running BlackBerry’s Enterprise Mobility Management solution, BES10, which lets IT managers turn off iMessage.

That’s a drastic step, though. You as a user may be better off doing what the New York Times recently suggested, which is to “try BBM as an alternative to iMessage.” Here’s five reasons why:

1) BBM is architected in a way that protects our 85 million users against spammers.

iMessage works off of phone number or Apple ID. Anyone who has your number or Apple ID can send you messages whether you want them to or not. With BBM, users have a lot more control due to our “invite and accept” paradigm. In other words, both parties need to be mutually committed to being contacts in order to send and receive messages.

2) BBM gives you control.

There’s no spam on BBM due to its self-policing system. Users are in control of their contact list and there is no way to send a message without being contacts. You can’t control someone showing up to your house, but you don’t have to open the door. With BBM someone can request to be added to your list, but you don’t have to accept their invite.

3) BBM Protected ups the security ante.

Privacy is the main issue with iMessage and spam. BBM protects your privacy by only allowing users to send messages to approved contacts. Our secure enterprise messaging service, BBM Protected, takes it a step further by adding an advanced layer of encryption. This ensures your messages aren’t vulnerable to spying or hacking while being transmitted.

4) BBM empowers you to protect yourself from unsolicited messages.

On the rare chance that you get spam or an unwanted ad, you only need to block the person from your contact list and refuse further attempts to reach you in the future.

5) BBM’s anti-spam features work on any platform.

BBM is structured so that each user has a unique PIN that’s unique to him or her, regardless of what device is used. Here’s the added bonus: BBM is a true multi-platform network that allows you to securely message users on BlackBerry, iOS, Windows Phone and Android. That’s virtually 100% of all smartphones and tablets out there today. iMessage is only available on Apple products.

New York Times: Try BBM as an Alternate to iMessage

BBM for Android and iPhone Launch

It has been a banner year for messaging apps. With BBM now available cross platform on Android, iOS, BlackBerry and soon Windows Phone I’d like to take a look at why you should consider it as your app of choice when it comes to keeping in touch.

A recent article in the New York Times highlights alternatives to traditional SMS text messaging, which lags in features and, depending on where you live, can be very expensive. As the pioneer of free data-based messaging, BBM not only has those features but is the only major platform that can confirm your beloved messages have been sent, delivered and, most importantly, read. Even if you end up switching phones or platforms your BBM messages will be delivered when you sign in to your existing BBM account on a new device. That’s unlike Apple’s iMessage, which is the subject of a lawsuit over messages it failed to deliver to Android users.

That’s why both the New York Times and CNET suggest that you should give BBM a try:

“There are too many alternative messaging systems now to keep using iMessage,” writes New York Times columnist Molly Wood. “… try BBM — formerly known as BlackBerry Messenger — whose fans are devoted and convinced of its unshakeable security. BBM can do everything iMessage can do, but without ever touching your text messages.”

During its World-Wide Developer Conference (WWDC) yesterday, Apple didn’t address iMessage’s delivery issues, though it announced a few new features such as cross-platform voice chat and location-sharing that publications such as Gizmodo Australia noted already existed in BBM.

Also, read some of the #BBMoments shared by our large and devoted fan base every week.

BBM Groups — going beyond group chat

If you’re still not convinced, consider that BBM has advanced group collaboration that is perfect for small businesses, clubs, families and sports teams. You can share calendars, photos, files and tasks. My adult softball team uses BBM to connect. We have a calendar set up with every game that syncs to every player’s phone. A group chat lets us work on our strategy on game day – and see who will be absent. We use the lists feature to coordinate who’s responsible for bringing the cooler of post-game beverages.

Location sharing powered by Glympse integration

As I noted earlier, BBM already offers this very helpful location-sharing feature. Essentially, with BBM you can share your location at any time with another contact – this will allow them to visually see where you are on a map for a set amount of time. It also plots out your path on a map. I use Glympse with my wife, we share a car – so she can see when I leave the office and where I am on my commute to pick her up. It takes the guesswork out of “I’m on my way, be there soon” moments.

BBM Stickers — enhanced emoticons to get your point across

These emoticons are guaranteed to get a reaction. You can creatively integrate a BBM sticker into a chat when having fun. I use the massive ‘Thumbs Up’ and the huge ‘Hug’ daily. With more and more sticker packs from artists and brands coming each month, it’s easy to get hooked on sending these digital stickers.

Connect with brands and personalities on BBM Channels

BBM Channels is a unique way for you to connect with some of your favorite brands.

Security — For enterprise peace of mind

Security and privacy are part of the DNA of BBM. When it comes to security, BBM uses several layers of encryption to secure BBM messages today. TLS encryption is used to secure the connection between the device and server. This protects messages against eavesdropping and manipulation. And through that secure pipe we further secure BBM messages with a triple DES BBM scrambling key. So you have a secure message flowing through a secure pipe. Plus, with the “ultra-secure” (Engadget’s words) BBM Protected launching next month we add yet another level of encryption. Messages sent between BBM Protected users are encrypted using a public / private encryption key pair unique to those two users and controlled by the enterprise. BBM Protected will be the only secure instant messaging service to use a FIPS 140-2 validated cryptographic library meaning that it has met a series of strict U.S. government requirements.*

Do you use BBM? Let us (and our readers) know how with #BBMoments in social media and in the comments.


*Feature initially supported on BlackBerry OS devices; available on BlackBerry 10 devices in Fall 2014. Source: List of Validated FIPS 140-1 and FIPS 140-2 Cryptographic Modules at http://csrc.nist.gov/groups/STM/cmvp/documents/140-1/140val-all.htm as of May 28, 2014. For more information on the National Institute of Standards and Technology’s Cryptographic Module Validation Program (CMVP), including FIPS 140-1 and FIPS 140-2 conformance claims that are used by some vendors that fall short of indicating NIST validation, see the FAQ document at http://csrc.nist.gov/groups/STM/cmvp/documents/CMVPFAQ.pdf ).

As of February 2015, BlackBerry holds 70+ security certifications and approvals from governments.